Similarly, it intends to create an innovative online casino. Expect new technology and some fantastic new ESPN BET promotions as these two companies pour marketing money into making the business a success. Together, we can utilize each other’s strengths to create the type of experience that existing and new bettors will expect from both companies, and we can’t wait to get started.”ĮSPN’s long term intention is to find ways to integrate betting into its fan experience so that you don’t have to leave ESPN in order to place your sports bets. “This agreement with ESPN and collaboration on ESPN BET allows us to take another step forward as an industry leader. Jay Snowden, Chief Executive Officer and President, PENN Entertainment said: The new brand will launch in the Fall after the appropriate regulatory approvals are in place. The ESPN Bet casino product will be run as Hollywood online casino in PA. Meanwhile PENN Entertainment has struck a huge partnership deal with ESPN. A complex bit of corporate restructuring means that Dave Portney has bought back Barstool from PENN Entertainment. Major Update: ESPN BET Takes Over Barstool Sports and Casinoīarstool Sports will soon see big changes as it rebrands to ESPN BET.